Storm Damage · Policyholder Appraisal · Wisconsin

The carrier's scope
is not the final answer.

Storm damage disputes consistently favor the insurer — unless the policyholder invokes formal appraisal. We represent you through the process your policy already provides. Binding results. No litigation required.

$250K+ Largest single claim movement
Binding Every appraisal award outcome
Res + Com Property types represented
WI + Nat'l Geographic coverage
Who we are

Policyholder appraisers.
Never insurer-side.

The Price Co. serves exclusively as the policyholder's appraiser in formal insurance dispute proceedings. We have never represented an insurer and we never will. Our interests are structurally aligned with yours.

Wisconsin-Licensed Public Adjuster

State-licensed representation for policyholders in insurance claim disputes.

Certified Appraiser & Umpire

Qualified to serve as policyholder appraiser and neutral umpire in formal proceedings.

Commercial Property Specialization

Deep experience in complex roofing systems, structural damage, and multi-system storm loss.

Hail · Wind · Tornado · Flood

All major storm perils. Residential and commercial. Wisconsin and nationwide commercial.

The appraisal process

Three steps to a binding award.

01

Each side appoints an appraiser

The policyholder selects their appraiser — that's us. The carrier selects theirs. We build the valuation case from physical evidence, independent of what the carrier has already paid or offered.

02

A neutral umpire is selected

The two appraisers agree on a neutral umpire — or the selection follows policy terms or court process. The umpire resolves disagreements between the two positions. This is where preparation determines outcome.

03

A binding award is issued

When the required agreement is reached, the appraisal award establishes the amount of loss. It is final and binding under the policy terms — not a negotiating position, not a preliminary estimate. Done.

What we handle

Every major storm peril. Every property type.

Hail Damage

Functional damage to roofing membranes, metal panels, skylights, and exterior envelope materials. Carriers routinely scope hail at less than full replacement — appraisal corrects that.

Most disputed storm peril in WI

Wind Damage

Structural displacement, cladding failures, and mechanical system damage from wind events. Scope deficiencies on wind claims are the rule, not the exception, at first adjustment.

High scope gap frequency

Tornado Damage

Multi-system losses with structural compromise that most general adjusters miss. Total-loss disputes and code upgrade conflicts are common — and winnable through appraisal.

Highest award delta

Flood Loss

Building, contents, and business income under flood policies. NFIP and private flood policies carry strict requirements that general adjusters routinely misapply. We know the rules.

NFIP compliance expertise

Commercial Property

From retail strips to industrial facilities, commercial losses involve complex scope and higher stakes. The size of the gap between carrier scope and actual damage is typically largest in commercial claims.

Largest award outcomes
Proof of results

30 claims. All binding awards. All real.

Sanitized outcomes from formal appraisal proceedings. Format: carrier position → final award.

All figures sanitized. Past results do not guarantee future outcomes. Binding appraisal awards issued under policy terms.

Free claim review

Storm damage does not mean accepting the first number.

If the carrier's estimate is materially below the actual scope of loss, appraisal may be the fastest path to an accurate, binding valuation.